Privacy Policy

Last updated: August 2024

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Treadle (referred to as "our," "us," and "we" in this notice) is a local marketing agency based in Ontario, Canada. We help businesses improve how they advertise and market through various channels, such as print, email, social media, and websites. We believe that the responsible use of data drives business growth and builds strong relationships between brands and consumers. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are dedicated to being transparent in our handling and processing of personal data in accordance with applicable privacy and data protection laws.

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This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. Treadle is the data controller of any personal data you provide to us, including in relation to this website.

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This Privacy Notice explains the following:

1. Information we may collect

2. How we use this information

3. How we store your personal data

4. How we secure your personal data

5. Information sharing and disclosure

6. Your rights

7. Updates

8. How to contact us
    

1. Information We May Collect

The type of information we collect will depend on the circumstances and the service you are using. Generally speaking, we will collect information relating to you and/or your use of our services in the following ways:
 

Information Relating to Your Use of the Website

We collect information about how you use our website. This includes information relating to the pages you visit on our website, the services or information you search for, and the links and content you choose to access. We may also use the personal information you provide through your use of our website to provide you with relevant content and to inform our marketing strategy. This type of activity is known as “profiling”—using automated means to process your personal data to analyze or predict your personal preferences, interests, or behaviors.
 

Technical Data

We collect information about the device(s) you use to access our site, including unique mobile device ID or internet protocol (IP) address online identifiers, which are numbers that can uniquely identify a specific computer or other network device on the internet. This information is linked to a cookie ID, which we receive and process.
 

Contact Data

We collect contact details when you sign up to receive email alerts, attend one of our events, download our content, subscribe to our newsletters, or ask us to respond to a query. This may include your name, email address, job title, and location.

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Marketing and Communications Data

We collect information about your preferences in receiving marketing information from us and your communication preferences.

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Children

We do not actively seek to collect information about children aged 16 or under. If you have any concerns about your child’s privacy in relation to our services, or if you believe that your child may have entered personal data onto our website, please contact us at info@treadle.ca. We will delete such information from our records within a reasonable time.

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2. How We Use This Information

Except where required by law, we use the personal data you provide for the following purposes:

• To deliver the specific information or services you have requested

• To enable the download of our content

• To send you newsletters and information relating to our services

• To respond to your requests and feedback

• To analyze and improve our services

Under data protection law, we are required to advise you on the legal basis for processing your personal data. For the most part, the processing of your personal information is based either on our legitimate interests related to providing you services you have requested, or your consent, where requested.

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3. How We Store Your Personal Data

We will keep your personal data for as long as is necessary for the relevant service, in accordance with our legal obligations. After this time, your personal data will either be securely deleted or anonymized so that it can be used for analytical purposes.

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4. How We Secure Your Information

We maintain appropriate organizational and technological safeguards to help protect against unauthorized use, access to, or accidental loss, alteration, or destruction of personal data. We also seek to ensure our service providers do the same.

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5. Information Sharing and Disclosure

We do not sell or rent any personal data about you to any third party. We use trusted third-party service providers to perform business functions on our behalf, such as sending newsletters or hosting our online services, and will only disclose necessary information to enable them to perform these services. These third-party providers are contracted to comply with our instructions and must not use your personal data for their own purposes.

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6. Your Rights

You have certain rights regarding your personal data, including:

• Accessing the personal data we hold about you

• Requesting the deletion or correction of your personal data

• Restricting or objecting to the processing of your personal data

• Withdrawing your consent, where applicable
   

7. Updates

This Privacy Notice may be updated from time to time to reflect changes in law, best practices, or changes in how we handle personal data. Please check this notice frequently for updates.

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8. How to Contact Us

If you have any questions about this Privacy Notice or wish to exercise any of the rights mentioned above, you can contact us at:

Email: info@treadle.ca